The Casper 'Wake Up Call' initiative emerged as a complement to the successful 'Love Your Tomorrow' campaign launched in 2021. It revolves around the essence of experiencing that fresh morning awakening, energized and prepared to embrace the day following a restful night's sleep on a Casper mattress. We crafted four distinct character vignettes, seamlessly woven into a captivating long-form video tailored for YouTube and OTT platforms. Additionally, we curated numerous dynamic social media ads, many of which yielded remarkable performance metrics for the brand's account.