Wake Up Call

CASPER

Art Direction
Video Direction
Concept

The Casper 'Wake Up Call' project was conceived as a companion to Casper's 'Love Your Tomorrow' campaign which they ran in 2021. The concept was based around capturing the moment of waking up first thing in the morning, ready to take on the day after a good night's sleep on a Casper mattress. We shot four different character vignettes and cut it together as a long form spot for YouTube and OTT, as well as dozens of social media ads , a number of which drove significant performance on the account.

Facebook & Instagram videos

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Facebook & Instagram statics

Copywriters: Caroline Webster & Weston Williams

ABI Holiday