Social Content


  • Creative Direction
  • Art Direction
  • Video Direction
  • Concepting
  • Design
  • Editing
Over the course of over two years, we collaborated with Weber on developing creative content for their organic social channels. We were tasked with making the brand more fun and engaging and not just a brand for 'dads'. We conceptualized and developed a large amount of organic content including recipe carousels, illustrated posts, occasion-specific posts and various activations. We successfully grew the engagement and following on Instagram 5x. We also launched a number of paid campaigns and launched a longer-form content series for YouTube called 'The Wide World of Weber'
Organic social content
Paid Holiday campaign


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