Throughout a span of more than two years, our collaboration with Weber was dedicated to crafting captivating content for their organic social media platforms. Our primary objective was to infuse the brand with a sense of enjoyment and interactivity, moving beyond its traditional 'dad-centric' image. Our creative endeavors encompassed a diverse range of content, from recipe carousels to illustrated posts and occasion-specific activations. Through these efforts, we effectively amplified engagement and grew their Instagram following by over 5x. Additionally, we orchestrated the launch of several paid campaigns and introduced a long-form content series on YouTube titled 'The Wide World of Weber.'