How-to Holiday

Anheuser-Busch

  • Creative Direction
  • Art Direction
  • Video Direction
  • Concept
In this holiday campaign for Anheuser-Busch, we employed the 'how-to' video format to encourage holiday party hosts to prioritize beer delivery on their to-do lists. Tailoring our approach to each brand under the Anheuser-Busch umbrella, we crafted individualized versions of the video, each featuring a distinct 'gag' tailored to resonate with specific audience segments.These captivating short-form videos were deployed across the Facebook and Instagram platforms throughout the festive 2021 Holiday season, effectively engaging our target audience and driving impressive performance.
Facebook & Instagram videos
Facebook & Instagram videos
Copywriter: Caroline Webster

Weber social content

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