How-to Holiday


  • Creative Direction
  • Art Direction
  • Video Direction
  • Concept
For this campaign, we used the concept of 'how-to' videos to convince holiday party hosts to add beer delivery to their to-do lists. We shot versions of the video for each of the brands with a unique 'gag' in each one tailored to their specific audience segments. This campaign ran across Facebook and Instagram during the 2021 Holiday season.
Facebook & Instagram videos
Facebook & Instagram videos
Copywriter: Caroline Webster

Weber social content

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